Your office’s interior design plays a role in customer retention.
Interior design involves all of the decoration of a building’s insides, which can encompass a lot of different aspects. From lighting to furniture to a room’s dimensions, there are many things to keep in mind when you are designing the interior of your business. Many businesses do not put much consideration into their office’s interior design. This is a mistake though. The interior design of your business is very important and can affect how customers view your business. Here are some benefits of investing in good interior design.
Customer Retention
Simply put, if your customers have a pleasant experience at your business, they are more likely to bring their business back to you. Many business owners understand this fact but do not apply it to matters outside of their product. However, if your office is difficult to navigate, poorly lit, or just generally in disarray, this can cloud your customers’ view of your business. Also, customers are likely to recommend your business to friends and acquaintances if they liked the experience of visiting your office. Creating a design scheme that is both functional and aesthetically pleasing is essential for retaining customers.
Expressing Your Brand
The interior design in your office is an extension of your brand’s values, so it is important to keep this in mind. If you’re the owner of a modern web company, your interior design should reflect that. In the same way, if your office specializes in a more traditional, old-fashioned pursuit, then it is essential to express that in its design.
Cost Effectiveness
Things like poor lighting and broken furniture can sap productivity and lead to an unnecessary loss of money. Bad lighting can result in you having to spend more money than you should be on lighting your office. Also, if you have furniture in your office that is not ergonomic, your employees and customers may be uncomfortable using them. This could lead to a decrease in customer retention and reduced productivity from employees. The investment you make in your building’s interior design is likely to pay for itself in time. When you put resources into effective interior design, your customers and employees will take notice.
Let Edwards & Hill Assist Your Interior Design Project
Need help with your commercial interior design project? Edwards & Hill can help you plan and install. Edwards and Hill is a leading office furniture supply and installation firm, able to install one cubicle with its applicable furnishings and computer hardware, yet equally adept at installing hundreds of cubicles, performing office relocation and reconfiguration services, including workstations, multiple offices, chairs, filing cabinets, and more. If you’re interested in talking to a professional about any of our services contact us at 301-317-4250.