The interior design elements you choose can considerably impact the experience of your customers and clients.
When it comes to your physical business locations, the interior design elements you choose can considerably impact the experience of your customers and clients. The design can make them feel welcome or not. It can give them certain impressions of your business that align with your brand identity: fun and care-free or serious, environmentally-conscious or sleek and modern. Your space’s design can even influence your employees’ satisfaction and productivity. Altogether, this means that there’s more than aesthetics riding on your design choices. Let’s investigate how interior design elements influence your customers and your employees.
Comfortable Spaces
When designing customer-facing spaces, the balance of cost and comfort is usually at the forefront. You want the people coming into your business to spend money to feel at ease and comfortable. This could mean that you choose very comfortable furniture or that you invest in good blinds so that the afternoon sun doesn’t bake your waiting room. You should also consider how much privacy is needed or wanted in the spaces where business actually happens. For example, in a dental office, the exam chair may not be in its own room so people can see and hear what is happening, which would never be the case in other medical offices. Could you make your customers more comfortable by providing extra privacy? Don’t stop this thought process at just for customer comfort, either. It is essential that your employee’s furniture also be comfortable, especially concerning your company culture (you can only have a culture that promotes self-care and taking breaks if there is comfortable break furniture or biophilic considerations).
Useable Spaces
The other design choice you must consider is the space’s usability (which will also impact comfort). Design for adequate storage and easily accessed shelving so that tools and materials can be put away. A clean and organized space puts everyone at ease and makes them more comfortable.
Color And Light
Choose paint colors and use the natural lighting available to put customers and employees at ease. Select a neutral color that coordinates well with your brand and logo. Super dark walls or vivid colors can become imposing and cause eye strain after several hours – remember what it will feel like to spend most of the day surrounded by the color you choose. Finally, if spaces don’t get adequate natural light, consider a skylight or a sun tunnel to bring it in.
Choose Edwards & Hill for Your Office Furniture and Design Needs
Are you ready to redesign your office to maximize productivity and creative thinking? Edwards & Hill can help you design and install the perfect designs for your business. Edwards & Hill is a leading office, education, medical, and hospitality furniture provider with high-quality design and installation services for any style or scale. We have our headquarters in Annapolis Junction, Maryland, and another convenient office location in St. Louis, Missouri. If you are ready to get your office design started, contact us online or give us a call at 301-317-4250. For the St. Louis office, please call 314-797-5077. For more furniture design tips, follow us on Facebook, Twitter, LinkedIn, Pinterest, Flickr, and YouTube.